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I enable people, companies and organizations to actively and profoundly shape their future.

Vision – Mission – Purpose – Values

Brand & Communication Strategy

Company Culture Development

Business Model Transformation

Employer Branding Strategy

About me

My name is Timo Schips. I am a seasoned freelance strategy consultant from Berlin with 25+ years of experience in brand and organisational consulting. Until 2014, I worked in leading positions at international brand and innovation consultancies as well as marketing, creative and media agencies.

As an independent strategist, I have been helping companies, start-ups and agencies since 2015 to position themselves for the future in an increasingly complex world and to proactively shape their future based on their own identity. The core areas of my work are brand and communication strategies, corporate mission statements, employer branding strategies and transformation processes for corporate culture and innovations / business models.

I have been a lecturer for strategy and innovation processes at Macromedia University in Berlin since 2024 and enjoy the discourse of questioning established strategy and innovation models and developing them further together with my students.

My Expertise – What I offer / what I can help with

Brand and communication strategies

How can I successfully position my brand against the competition for the future?
How and where do I communicate my brand? Which channels and messages are relevant for my target groups?
How does the interaction of all channels work for my brands?

Brand Planning
Creative Planning
Channel Planning
Brand strategy / brand positioning
Brand architecture / portfolio management
Communication Strategy
Touchpoint Strategy
Transmedial Storytelling

Corporate strategy guiding principles

Where do I want to go as a company? What do I want to be known or famous for?
How do I communicate this strategy internally and externally?
How do I measure success as a company and what contribution do the individual business units and departments make?

Corporate Strategy: Vision – Mission – Purpose
Brand and company values
KPI eco-systems
OKR (Objectives and Key Results) implementation
Internal and external communication

Employer Branding

What makes me stand out as an employer?
How and with what do I find new employees?
How do I keep employees in the company?

Company culture analysis
Employer Branding strategy
Recruiting strategy
Initiatives for internal employer identification

Transformation of corporate culture and innovations / business models

What is special about my corporate culture and how can I develop it further?
What new business models and innovations can I use to strengthen my market position?

Exploration company culture
Processes & structures for shaping culture
Analysis and creation of business models
Innovation processes
Product and service design

How can I help you?

My principles – What characterises me and my work

Strategy needs implementation

The best strategy is worth nothing if it is not implemented. Strategy without implementation is a wasted endeavour; implementation without strategy is like poking around in the fog. Ideally, the two must go hand in hand.

➣ That’s why I think about the feasibility of my strategies from the outset and enjoy working hands-on in the transition from strategy to implementation.

Clarity & Inspiration

We live in a VUCA world (volatility, uncertainty, complexity and ambiguity). Business challenges and the abundance of communication channels could hardly be more complex.

➣ I therefore utilise my analytical and creative strengths to get to the heart of complex issues clearly and quickly turn challenges into solutions applying models and metaphors.

Collaboration with clear guidance

Silo thinking kills innovative ideas as soon as they emerge. New ideas can only be created by working together on different perspectives. However, collaboration and co-creation require clear objectives and guidance.

➣ That’s why I seek constructive confrontation and guide them in the right direction, e.g. in workshops with tried-and-tested tools and creativity techniques.

The big picture counts

I’ve been in the consulting business long enough and have seen many things come and go. Although strategy work is becoming increasingly complex and detailed, the basic function of strategy remains the same: how do I get from A to B as effectively as possible?

➣ That’s why I always start by taking a critical look at the task at hand, questioning possible solutions and looking for the most effective way to achieve the goal.

Openness & empathetic passion

Even as an independent consultant, you are always part of a project team. Mutual respect, shared understanding and the enjoyment of working together are fundamental to the success of a project.

➣ That’s why I don’t work in an ivory tower, but rather involve my customers with my open and approachable personality from the outset and on an ongoing basis.

Never ever stop learning

What is state-of-the-art today does not necessarily have to work tomorrow. New ways of thinking and methods challenge the tried & tested and question the established.

➣ That’s why I stay up to date, am fascinated by new things and use current technologies and methods such as GenAI, Design Thinking, OKRs, Lego Serious Play and Miro as a natural part of my work.

Sounds interesting? Let’s talk.